COMMON, PHARRELL, AND ‘THE NEW BLACK’: AN IGNORANT MENTALITY THAT UNDERMINES THE BLACK EXPERIENCE
BY STEREO WILLIAMS
“The New Black doesn’t blame other races for our issues.”
So decreed Pharrell Williams when the hit-making superstar spoke to Oprah last summer about the current racial climate in America. In the months following the release of Pharrell’s sugary soul-pop hit “Happy,” the country struggled through a summer that saw a string of high-profile cases involving police killing innocent black citizens. But while speaking to Oprah, and having watched clips of fans paying tribute to his uber-cheerful single, Pharrell decided to advertise a “new” mindset for black people to adopt—one of good ol’ positive thinking.
“The New Black dreams and realizes that it’s not pigmentation: it’s a mentality, and it’s either going to work for you or it’s going to work against you. And you’ve got to pick the side you’re going to be on,” Pharrell said.
His words were laughably empty and insulting to the current climate, the history of black ambition in the face of tremendous cultural oppression, and the reality of institutional racism; but they also represented a vocal cadre of black celebritydom that is calling for the black community to basically “get over it.” With the racial conversation in the national spotlight, stars like Williams, Kanye West, and others aren’t addressing racism in as much as they are deflecting the conversation.You can read the rest of the article here:Link