SBNation published a longform article on the Bayou Classic:http://www.sbnation.com/college-football/2014/12/9/7352945/bayou-classic-2014-grambling-vs-southern-profile
"In the most recent data, LSU spent more than $105 million on athletics and took in revenue of more than $117 million. One state over, Texas spent almost $147 million and took in almost $166 million. Grambling State, about 220 miles northwest of Baton Rouge and about 370 miles east-northeast of Austin, spent under $8 million and took in just over $6 million.
Among public Division I schools, Grambling's revenue figures aren't actually the worst. SWAC mate Mississippi Valley State spent and took in about $4.4 million. Coppin State, a MEAC school with no football program, took in $3.4 million and spent $3.7."
"Southern University and A&M College is located on the Mulatto Bend of the Mississippi River, about 10 miles north of LSU in Baton Rouge. Because of the Robinson effect, Southern has taken on second billing in the Bayou Classic, an Auburn to Grambling's Alabama, a UCLA to GSU's USC. But that's not fair. The Jaguars have won nine HBCU national championships and had already won 10 SWAC titles by the time Grambling, a school only two-thirds Southern's size, joined the conference. Southern didn't produce a run of pros like GSU in the 1970s, but it has cranked out stars like Mel Blount, Harold Carmichael, and Aeneas Williams."
""The band was ranked by the NCAA in January of this year as the No. 2 band in the country behind Ohio State. Now, that's an honor within itself. When you think about North Carolina or Duke, you think about basketball. Alabama and LSU, football. For Southern, it's the band. That's no slight to the football team, but the way I try to look at it, the Southern band being ranked No. 2 in the nation would be like the Southern football team being ranked No. 2 in the Playoff rankings.
"When you compare Ohio State's budget to ours, it's like comparing a steak dinner to a piece of candy. Our band has always been great, but our students are graduating with house notes because of student loans. I don't think that's right. State funds have been cut, and there's nothing we can do about that. But we wanted to raise funds. We're focusing more on marketing and branding. We've had an active campaign all fall."
"When you see the smiles of two 70-something Southern supporters on the Superdome field after the game, asking "Did you have a good time?" and, knowing the answer to that question already, "You coming back next year?" ...
... you realize this is a special thing. The Bayou Classic is everything you fell in love with when you fell in love with college sports. It is rivalry. It is an important battle. It is players from the losing team unable to control the tears.
It is also a respite, a perfect oasis for a sports life that is, for the other 51 weeks of the year, challenging and frugal."