Oh man...where should I get started on THIS topic?
You can't expect to operate a band program in 2013 with a 1970's mindset/budget for starters. *SMH* Morris Brown College "Marching Wolverines" had been the standard for a long time until internal school issues pretty much did them in. CAU was getting there for a minute (1998-2004), but there were some cuts to a lot of programs (particularly music education) as well as our scholarship budget being slashed over in half, and we haven't been the same since. Also factor in that tuition was getting raised each and every year, and then you start to see the decline in enrollment for the school and the band. Also consider that the majority of the bands in metro Atlanta have directors that send their kids to their alma maters or whatever school gives them the most money, most of which are out-of-state. Almost EVERY HBCU band director recruits here in Atlanta, plus students that go to these schools are your best recruiters.
On the collegiate side, you have some college presidents that "get it" and will use their band program to market the University (before their issues, see FAMU). Or they will fund them accordingly to make sure they get the students that they need, which just happen to play instruments (kill two birds with one stone).
I can talk about this subject all day long....