JT, the contests I never had an issue with. It was the payouts. Also, the 100BM had the venue locked up so that there would be no HBCU classic allowed to play there without them being involved. So, there was no work-a-round to hold this event there unless we scheduled Georgia St. and played at their venue.
Rattler Nation leadership was going up there all of those years for the recruiting and party aspect of the event despite losing money every year. A group of us alumni began to get vocal about it. We hated not at least coming home with SOME money for scholarships.
Back when Billy Joe was coaching, the payout was a flat $200k. That had to pay for the band, administration, football team and coaches plus transportation, meals and accommodations for 3 nights. Back then, just the band was pushing upwards to 400. We lost money every year on this game.