Actually, raising ticket prices is not a bad idea, but within some reasonable means. SU had increased its ticket prices years ago. Although we experience a slight decline in attendance, we did experience an increase in ticket revenue. I think we need to use our brain power to do the economic analysis to determine the reasonable rates to charge for tickets and still make a profit. Also, we should establish a pricing variation for high demand games versus low demand games. Game attendance means nothing if the university is not making a profit.