What happens in Vegas, stays in Vegas: Could famous slogan be replaced?
Reno Gazette Journal
LAS VEGAS – "What happens here, stays here."
For almost two decades, those five words have served as this city's mantra of excess. Rarely has an official tourism slogan been so widely recognized, with Las Vegas travelers often reciting the familiar "What happens in Vegas, stays in Vegas" mantra.
The catchy and controversial one-liner encouraged and empowered tourists to behave in ways they would have never dared back home – a wink to the naughty.