Showing the band at halftime doesn't pay the bills.
B4L, I gotcha on that one...but they played 2 long interviews with the Presidents, then went to commercials. (I get it that they had a contractual agreement with Coca-Cola to play that New Orleans-sounding commercial at least 15 times during the broadcast.)
They could've started with the WSSU band's halftime performance, then shortened the President interviews...OR they could've played the Presidents' interviews pushed back on the screen, to show some of the halftime performance.
How about stating that the halftime performance (in its entirety) will be available on the Aspire website? They could've played that on a crawl during the interviews.
I guess you can tell I'm a band geek. (And a broadcasting junkie as well)