News: In case some of you have forgotten, please go back and read the agreement you signed before registering on this board.   Continuous attacks on an individual, including revealing who you think a person is or sending Private Messages with threats and attacks, are grounds for removal from the registration listing.  If you can't be civil, go someplace else. Don't discredit your education by showing your "thug" personality.

 


Author Topic: Russell Athletic To No Longer Produce Team Uniforms  (Read 723 times)

Offline TheBlackPanther

  • Assistant GM
  • *****
  • Posts: 825
  • Karma: +2/-0
    • View Profile
    • Facebook
Russell Athletic To No Longer Produce Team Uniforms
« on: September 30, 2017, 07:45:17 AM »
https://hbcugameday.com/2017/09/29/hbcus-up-in-the-air-as-russell-gets-out-of-uniform-business/

The prayers of many HBCU fans have finally been answered, or at least, soon will be. The CIAA, SIAC and SWAC will soon be sporting new uniforms as Russell Athletics is getting out of the uniform business.

The apparel supplier announced its change in direction in a press release on Thursday, proclaiming the immediate discontinuation of team uniforms.

“For over 115 years, Russell Athletic has provided quality apparel for athletes both on and off the field of play,” Scott Green, Russell’s Senior VP for Brand Management, said in the statement. “We are proud of our heritage, but to build lasting relationships with a new generation of athletes, we need to focus our efforts and play to our strengths.

Russell currently owns approximately three-fourths of the HBCU uniform market, so this shift will be a seismic one. Currently, the MEAC is the only conference of the four in the NCAA that has parted ways with Russell. That relationship ended in 2016, first reported by HBCU Gameday. Most of its teams now wear Nike, while Morgan State wears Adidas and Hampton and Howard are outfitted by Under Armour.

“Today we will begin to transition away from the team uniform business to allow greater emphasis on the consumer retail market,” Green said.

For years there have been complaints among HBCU football fans that teams were settling for subpar uniforms with Russell. A year after the MEAC made its split, schools in the other three conferences will be wearing new digs soon as well.

The question is will the conferences continue to move as one, or like the MEAC, allow teams to negotiate their own deals? Nike is already the footwear provider for the remaining conferences, so it may have the leg up when it comes to picking schools and conferences to target.

Either way, things are about to get very interesting.

Offline TheBlackPanther

  • Assistant GM
  • *****
  • Posts: 825
  • Karma: +2/-0
    • View Profile
    • Facebook
Re: Russell Athletic To No Longer Produce Team Uniforms
« Reply #1 on: September 30, 2017, 07:49:26 AM »




Maybe I should be a little more cautious in my optimism though. Some of the MEAC schools (won't name any names) still have ugly uniforms.

mrwiregrass

  • Guest
Re: Russell Athletic To No Longer Produce Team Uniforms
« Reply #2 on: September 30, 2017, 08:46:39 AM »
Here's an idea... How about we do a partnership with Starbury? We have the brain power to design our own uniforms. Look, we could use the students for input and etc.

Why compete for the white man's bread crumb; when you can make your own dinner?   :bow:

mrwiregrass

  • Guest
Re: Russell Athletic To No Longer Produce Team Uniforms
« Reply #3 on: September 30, 2017, 08:49:19 AM »
Under Armour, Nike, Reebok and Addidas will just treat us like a mistress on Saturday night.

Offline TheBlackPanther

  • Assistant GM
  • *****
  • Posts: 825
  • Karma: +2/-0
    • View Profile
    • Facebook
Re: Russell Athletic To No Longer Produce Team Uniforms
« Reply #4 on: September 30, 2017, 09:05:41 AM »
Here's an idea... How about we do a partnership with Starbury? We have the brain power to design our own uniforms. Look, we could use the students for input and etc.

Why compete for the white man's bread crumb; when you can make your own dinner?   :bow:

I can maybe see this as a good idea, but definitely not with Starbury. The quality of their gear is trash, to be honest. That would be like the CRONS fiasco all over again.

Offline TheBlackPanther

  • Assistant GM
  • *****
  • Posts: 825
  • Karma: +2/-0
    • View Profile
    • Facebook
Re: Russell Athletic To No Longer Produce Team Uniforms
« Reply #5 on: September 30, 2017, 09:07:02 AM »
Under Armour, Nike, Reebok and Addidas will just treat us like a mistress on Saturday night.

Some. But probably not all. Some of the MEAC schools actually have some really nice new gear.

Offline Grambling '93

  • Assistant GM
  • *****
  • Posts: 2,888
  • Karma: +0/-0
    • View Profile
Re: Russell Athletic To No Longer Produce Team Uniforms
« Reply #6 on: September 30, 2017, 09:40:27 AM »
In my opinion, some shoe/apperal companies may start pulling back on uniform/shoe contracts with universities or conferences due to the current federal investigation.....aka trying to stay away from the heat.  :lmao:
"LEAD, FOLLOW OR GET THE HELL OUT THE WAY"
http://www.gram.edu/
http://www.gsutigers.com/

Offline TheBlackPanther

  • Assistant GM
  • *****
  • Posts: 825
  • Karma: +2/-0
    • View Profile
    • Facebook
Re: Russell Athletic To No Longer Produce Team Uniforms
« Reply #7 on: October 01, 2017, 10:27:31 AM »
In my opinion, some shoe/apperal companies may start pulling back on uniform/shoe contracts with universities or conferences due to the current federal investigation.....aka trying to stay away from the heat.  :lmao:

It will be interesting to see where this investigation goes. I have a feeling what we're seeing now is only the tip of the iceberg.

 

Onnidan's HBCUSports Logo
News

 

Support Onnidan

Support the Fan Forum

With all the divisive rhetoric on social media outlets, websites such as ours, especially message boards, are under the watchful eye of the Internet giants. And those giants are coming down hard on sites like this one due to the perception of the need for better "oversight".

We recognize the cultural conflict that exists and over the past few months we've been accused of allowing content in posts/threads that supposedly violates some advertiser's policies. Those threads weren’t an issue in the past, but for some reason, they are an issue now. And we are being penalized (financially) because of it.

As a result we are coming to you directly for your financial support.

The pandemic has financial consequences, especially for Black-owned businesses. Ad revenue is shrinking so we are asking you directly for your financial support. You can use the Cash App and contribute to $onnidan or process your donation through Square

 

 


 

Powered by EzPortal