1) Campbell is playing FOUR HBCUs in one season, and will soon be in the CAA with two others. They are playing more HBCU football programs than A&T, Hampton and Tennessee State.
2) They are playing in two of the biggest homecoming games of the year, doesn't it make sense for our audience (fans of those programs) to know who Campbell is?
3) Campbell is a team that is competing for the same level of players that our FCS programs are -- they are worth keeping an eye on.
4) The data from our article this summer shows that Campbell has a fan base that will read content about their team, which helps us bring in revenue. Sadly there are far too few HBCU fanbases that don't engage with content on their favorite team.
At the end of the day its a good, unique story and we'd be doing a disservice if we didn't take a deeper look. Hopefully, this clears some things up
So...Covering HBCUs don't pay the bills.
Didn’t say that. There are simply some schools that carry their share and then some. But this is a game with national interest and having as many people as we have in NC we’d be foolish to ignore it.