Probably less than 1 hbcu has a legit naming rights deal. ( That doesnt mean puttin my name on the stadium because i worked there for 30 years). And that's for a couple of reasons
1. HBCU'S don't invest in competent organizations that sell sports sponsorships (IMG, ISP, ect) because they don't understand the concept. It's a no brainer to hire a company to handle my media rights and sell my inventory and expand my brand. But for some reason our schools don't/won't do it.
2. HBCU'S have just recently begun hiring marketing professionals to work in the department. For the last 30 years our schools have thought that marketing and sports information was supposed to be done by the same person.
3. The HBCU athletic product is not VIEWED to be worth a multi year multi million dollar investment for most companies. PERIOD.